Hotel Cairns

Companies which give promotional products to clients and staff are employing a smart technique to market their company and increase their sales. Branded gifts are effective tools for promoting a company, plus they will also serve to gain the loyalty of customers and workers. Enhancing the trust of staff in the company can be an efficient way to develop cohesion in staff and subsequently increase productivity. And the potential doesn’t stop there, as it can create brand familiarity in clients, causing repeat custom and enhanced profitability.

Staff who feel appreciated by owners are motivated to work hard to ensure the company succeeds. By offering promotional products, companies show that they indeed value their staff and clients, and with a tremendous range of products to choose from, they can be specially tailored to highlight individual preferences. And obviously, companies should not only strive to please clients and staff, but also to market the business. Therefore, it is essential that branded gifts are offered which advertise the company’s products or services.

The choice of branded gifts is huge, including things such as:

Office Supplies and Desk Accessories

Desk calendars, organisers, organisers, and even decorative photo frames are commonly given, while supplies such as pen sets, customised computer accessories, and wristbands are also popular. These durable promotional products will promote the company for a long time, and ensuring the company logo or a catchy message is included will bring new customers to the businesses.

Branded Corporate Gift Sets

Gifts such as t-shirts, key-rings, hats or notepads offer good results too. Companies can use these products to attract potential clients at big events such as trade shows or conferences. In addition, they are good incentive gifts for new employees who will feel welcomed and will more easily integrate into the team. Branded gift sets are great marketing products because people will use them in their day-to-day activities.

Rewards and Privileges

In addition to functional gifts, a company may invest in gift coupons, nogotiating with other local businesses to offer discounted rates to their clients and staff. This enhances the company’s profile in the community and will attract further clientele, and can increase employee or client loyalty.

Companies can attain a variety of promotional products from local stores & via online sources.

Experience the marketing power that promotional products offer.

If you are looking for a house cleaning company, the best place to get started would be by asking your friends, colleagues and neighbors whether they can recommend some cleaning service that they might have used in the past. However, it is possible that no one in your circle has used a professional cleaning service before. In this case, it can be challenging to hire a cleaning company which can do a high quality job at a competitive price.

The following 6 tips will help you evaluate house cleaning companies and hire the company that is best suited for your purpose:

1. Speak With Multiple House Cleaning Companies

Make sure that you request detailed quotations from more than one cleaning company. This will allow you to compare all the services and determine which company will give you the best value for your money. If you have any special cleaning requirements, make sure that all the companies provide an estimate for that too.

Speaking with these companies will also help you evaluate their professionalism to a certain extent. Now, a professional appearance during a sales call doesn’t guarantee that you will experience the same professionalism in their service. However, an unprofessional treatment during the sales phase should help you rule out a number of house cleaning companies that are likely to be a waste of your time.

2. Check The Company Background

There are many ways in which you can check the cleaning company’s background and service history. The best way would be to speak with the company’s past and existing clients to know what their experience with the company has been like.

Companies who do a good job and take pride in their work won’t mind putting you in touch with some of their customers. However companies who have a low customer satisfaction rate might not want to do this. This helps you eliminate some more cleaning companies that may not be right for you.

You can also do a quick check on the Better Business Bureau (BBB) to check for any complaints or feedback for a house cleaning company you are considering. Not all cleaning companies are members of the BBB but it doesn’t take long to perform this check.

3. Check For Insurance

Beware of hiring a cleaning company which doesn’t have insurance covering its clients’ houses. And don’t just take the salesperson’s word that the company has an adequate insurance cover. You can request the cleaning company to have their insurance company send a copy of the certificate of insurance to you by fax or mail.

4. Get A List Of Services That Will Be Performed

Be aware of all the services that will be included in the package. The last thing you want is to realize that something that you wanted isn’t included in the cleaning package and you have to pay extra for that. It’s best if the list of services, frequency of servicing and other details are included in the contract to avoid any future misunderstanding.

5. Cleaning Equipment & Supplies Requirement

Establish an understanding with the house cleaning company about who will be responsible for the cleaning equipment and supplies. Some companies insist on using their own equipment and supplies while other companies don’t mind using the equipment and supplies of the client.

6. Consider All The Fees While Making A Decision

Apart from the advertised cleaning service fees, a house cleaning company may charge additional fees for things like schedule change, contract cancellation, etc. Discuss these fees and read the contract to avoid any unpleasant surprises down the road.

These tips can help you create some sort of a checklist which you can use to narrow down on the house cleaning company that best suits your purpose and budget. Spending a little time upfront in researching the cleaning companies can save you a lot of time, money and headache down the road.

For house cleaning Brisbane and bond cleaning Brisbane, make sure you talk to Family Clean.

It’s no surprise that recently developed methods of power are setting the standard for electricity generation. Solar power is just one of the sources people are investing in and using. Although it has been around for several years, finding a practical method to harness the sun’s energy has been elusive until recent years. Interestingly, the first solar cell was invented in the 19th century, but lacked interest from the public at large.

Modern solar power panels are merely a light-collecting device that transforms light into an electric current. The environmental movement and science community have long awaited the acceptance of solar energy by the majority of people, however, it has been a long time coming for many reasons. One of the main reasons solar power didn’t become widely used in the beginning was due to the rich supply of coal-based fuels. Coal was in great abundance and relatively inexpensive for decades. A developing industrial nation such as the US, knew coal to be readily accessible and cheap to convert into useful fuels, however, the impacts of fossil energy would soon be in doubt.

The release of scientific studies that show carbon-based pollution was at the core of worsening environmental conditions forced law makers -and public opinion- to alter. The gas shortage of the 1970′s was the real beginning of the end for the longevity of coal as a source of energy. Rising gas and oil prices have many calling to have more oil wells drilled, while others would like to incorporate the use of solar power panels sooner rather than later.

There are a great deal of advantages to using solar energy. For instance, it helps to reduce carbon emissions, which will lead to a far cleaner environment. And another compelling reason to utilize solar power is the cost savings average consumers will experience. The most common way to harness solar power these days is by having solar panels installed on your roof. Most people have seen houses with several rows of panels on the sunny side of roofs. Many builders have offered the installation of solar panels to entire communities, where each has solar power panels incorporated into the infrastructure.

It’s sometimes believed that such residential solar panels provide energy to supply the home’s electrical demand. This is not normally the case. Power generated from panels installed on your home actually becomes part of the larger power grid in your community. You’re collecting energy and then transferring much of that energy back into the grid for use when it’s needed the most. Because you are providing electricity to be sent back into the grid, you are offered substantial discounts on your monthly power bill.

You could collect and use solar energy just for your home’s use, but this requires an investment of back-up batteries and systems to store and deliver the power. This might be okay for a smaller home or vacation property with small electrical needs, but a standard home would not be supported without having a large bank of solar power panels. This isn’t practical for most people as there isn’t the space or desire to set up a large number of panels.

Saving money is always an effective motivation for encouraging people to take action, however, when you can save money and be environmentally-friendly at the same time, you have many more reasons to help advance solar technology into our everyday lives.

Solar power from solar panels is becoming an acceptable way of saving money on electricity over the long term. If you want true value solar systems, see what is offered by Todae Solar.

An osteopath investigates and treats the underlying cause of such issues, which often originate from the musculo-skeletal system. Osteopathy is a holistic practice that uses a series of gentle, manipulative movement and pressure to release tension in the body and align the joints, bones and muscles correctly. It aims to remove the underlying causes of various pains in the body and aims to improve the overall functioning of bodily. This treatment is suitable for all ages, from babies to the elderly.

In the human body, bones and muscles (musculo-skeletal system) perform an essential function of bracing the other body organs and giving the body its shape. Sometimes this system becomes unaligned and fails to work correctly, and this can cause an array of problems such as aches and pains, digestive disorders, depression and general ill health.

Osteopathy has soared in popularity in recent years and numerous people have used it to successfully treat problems like lower back pain, stiff and aching neck, joint pains, migraines, and fatigue among many others. If you are a resident of Brisbane who has already sought treatment for the mentioned problems without a solution, consider consulting an osteopath in your area. Search the internet for “osteopaths Brisbane”. All you need to do is go to a search engine page and type “osteopaths Brisbane” and the results will come up instantly. Additionally, you can check the yellow pages or directory under the section “osteopaths Brisbane.” Whichever method you use, you will get lists of qualified, registered practitioners to select from.

Once you book an appointment with an osteopath, you will have a consultation session that may last around 30 minutes or more. The osteopath will inspect your medical history, lifestyle, work, emotional health and so on. Generally, the number of visits to the practitioner or length of treatment depends on the problem and the course of treatment is tailored to suit each individual’s needs. Simpler problems will require fewer sessions. The more difficult cases may require ongoing long-term treatment.

Osteopathy is an expanding profession and with demand for osteopathy services increasing, the profession is set to offer more opportunities and good career prospects for those who choose to study it. To qualify as an osteopath, one is required to complete a four to five-year full-time program successfully after which one is eligible for registration with the State Registration Board. One can choose a three-year degree in clinical science that is followed by a two-year Master in Health Science or a degree in Applied Science and Osteopathic Science.

The training course varies with different learning institutions. However, the undergraduate program includes most of the supervised clinical courses taught in medicine alongside other osteopathic subjects. The difference with medicine is that there is less of surgery, pharmacology and biochemistry and more emphasis on hands on training. Those who qualify as osteopaths are required to complete at least 30 hours of postgraduate training every year.

Osteopathy offers a rewarding career to those who enjoy helping patients lead healthier lives. One can join an existing practice and work with other practitioners or start a new practice. For osteopaths Brisbane, visit osteopathsbrisbane.com

Painting your home is one of the most important procedures that must be done correctly so that your home looks stunning.it’s always important for every homeowner to seek out the most professional and qualified company to do the task. Just like in other parts of the world, homeowners looking for house painting Brisbane companies should also undergo a lot of scrutiny before choosing the most suitable company to do the painting.

A good painting company is at all times able to deliver to the needs of the homeowner. At the end of the day, the house owner wants the house or property painted in such a way that it remains a masterpiece. Luckily for such homeowners in Brisbane, there exists a solution to all their house and property painting requirements We are a house painting Brisbane company that has been on the front line of ensuring that every homeowner gets the very best painting job that they deserve We pride ourselves on paying attention to detail and being able to deliver the highest quality finishes for each and every painting contract. With our wealth of experience, we are able to effectively handle every client’s needs by ensuring that they are met in the fastest way possible.

We understand that the house are assets that every homeowner truly values. That is why at all times, we make sure that our painting is of the best quality so that it can add value to your assets. We have a wealth of experience in numerous kinds of painting projects and therefore, every customer can rest assured that they will get the very best. We understand that for every project to be successful, good quality products must be involved. We ensure that only the best quality paints are used. We never use poor quality paints because we know very well that cheap is always more expensive in the long run.

All the painting products that we use are the very best in quality. We ensure that they are also environmentally friendly. When it comes to the staff members, we only use the best. They are experienced and also very courteous. They are passionate about what they do and are at all times ready to go even the extra mile to ensure that the client’s needs and demands are met. These are painters who understand their roles well and therefore act with complete professionalism.

When it comes to the budget, every homeowner can rest assured that the wallet needs will be taken care of. We always make sure that our rates are the reasonable and that every client gets real value for every coin spent. We are fully insured and therefore no client needs to worry. When undertaking any painting project we make sure that we take care of the environment so that we leave the place looking just as we found it if not better. Every homeowner in Brisbane who wants to get a painting quote should just call us for one and get prepared for the most professional painting on his/her house and property.

For house painting Brisbane and commercial painting Brisbane, talk to deluxpainting.com.au

Like with any larger business, workers are the ones who bring the results, and happy workers will produce the best results. Choosing quality office furniture for your business will not only keep your staff happy, but will make a good impression on your customers as well. Regardless of what some might think, quality furniture can have a greater impact on your business than you would think.

When you are looking to buy new furniture for your office, keep in mind that you are not the only one who will benefit from the newly bought equipment. In case you have rooms full of staff, you have to be aware that you are going to be using the office furniture much less then they will, so having their best interests in mind should be your priority. Also think about the customers who visit your office and how do you want them to feel upon their entering.

To buy the best possible furniture at a decent price you must do a bit of research and also know where to look for it. A lot of people are of the opinion that shopping online is now easier and far more convenient than buying on the high street. There are numerous options available online, but finding the one that suits you the most should not be a problem. To get the best deal possible, you need to compare different office furniture and different stores as well.

Office furniture includes various types of furnishings like chairs, sofas, storage cases and desks. The best scenario is to equip your office with compatible furniture to get the one go, which means you need to plan ahead. Make an inventory of all the furnishings your office needs and list them in order of importance so that your budget will cover the essentials.

By following this practice, you make sure that you get the necessities first at an affordable price, allowing your budget to allow some space for additional optional items. Luxury office furniture such as sofas, water coolers or a few decorations as well, makes an excellent addition to your otherwise mediocre office, giving it a bit of vibrance and life.

When making a plan, you have to consider many things. One of the more important considerations is how much space you have to work with and whether your budget really allows you to purchase all that equipment. You also need to think about your employees and customers and what kind of impression your furniture will have on them. Will they be able to use all that office furniture comfortably and conveniently? Questions like these should be answered before you purchase any item to avoid mistakes you might regret.

One of the best advices to follow is to take your time when planning so you get everything the way you want it. You should also make a sketch of all the possible placements and find the one that is most suitable and convenient given your situation.

If you are having a vacation in the small island of Nauru, The Menen Hotel Nauru is the best place to stay. Located just 3 kilometers from the airport, you will have a nice place to stay in just a few minutes after your arrival at the island. A lot of recreation awaits you here. Whether you want to have a quiet walk along the shore or you want a physically challenging activity, The Menen Hotel Nauru will let you have it.

The Menen Hotel has been a center of business and leisure activities for many years. The place has been a favorite for the locals, tourists and business people. The hotel was built by Nelson Architects in 1969 and was once deemed as the most restful place in the Pacific.

The hotel takes pride in its 119 rooms for guests and conference room that can accommodate as many as 200 delegates. The hotel serves a number of cultural cuisines such as Chinese and Thai. The beach side location of the Menen is faced towards the Anibare Bay, a popular swimming spot in Nauru.

Accommodation and Amenities
Unless indicated otherwise, rooms in The Menen Hotel Nauru are equipped with air conditioning. You can have a room with a balcony or terrace to enjoy the bright outdoor sun without having to go out of your room. Each room has a refrigerator from where you can get and keep your refreshments. You can keep up with the world and your favorite TV programs by watching satellite and cable television.

If you are staying longer, you have the option to check in on a room equipped with complete kitchen facilities. You may also enjoy a private drinking session if your room has a mini bar. Rooms are also prepared with a coffeemaker to let you enjoy mornings more. And to help you have a restful stay, daily maid services are offered as well.

Recreational Activities to Enjoy
With a lot of things that you can do at The Menen, you will certainly never get bored. Around The Menen, you can simply enjoy long, white sand beaches. You can bathe in the sun, take a dip in the sea, or walk while listening to the water. For further enjoyment, you can sail a boat and catch a handful of fish. The hotel also has a golf course where you can play golf with your buddies.

Furthermore, the site is big enough for you to enjoy jogging. You may also discover the trails with your bicycle. If you are tired of the usual games, you can go to the game room and try something new. You may also swim in the pool if you want to take a break from the salty sea.

For more adventure, you can rent snorkeling equipment and frolic with the fishes along the rich coral reefs. You can even go deeper into the sea through scuba diving. Here, you will get to see a wider variety of marine life. After enjoying the sea, you may get active by playing tennis in the afternoon. You can also buy souvenirs from the shopping mall in the area. Alternatively, you may pay a visit to the region’s local mining areas.

Services and Facilities
The Menen Hotel provides plenty of services to make your stay trouble free. If you are going to be busy for the day, the hotel provides childcare and babysitting services. You can rent a car if you want to drive and discover more about the locals. If you are using a different currency, that is not a problem with currency exchange services. You can then get interesting items from gift shops.

You can keep your clothes clean by either using the laundry room or by hiring laundry and dry cleaning services. Multi-lingual staff are always ready to serve. And because they can understand you, they will surely be able to provide everything that you need.

If you are in Nauru for business, the Menen provides administrative services. You can use the conference room, complete with audio-visual equipment. Fax machines, copiers and other office machines are also available. For your safety and security, smoke alarms are installed in each room.

A Brief History of Nauru
About 3,000 years ago, the island of Nauru was first inhabited by Polynesian and Micronesian people. As you can see, the national flag of Nauru displays a 12 pointed star. It represents the 12 traditional tribes of Nauru. The early Nauruans were experts in aquaculture.

The first westerner to visit Nauru was John Fearn, a British naval captain and a whale hunter, in 1798. Nauruans traded with Europeans starting around 1830. Among the items they traded were fresh water (from Nauru) and food for wine and firearms. These firearms were used in the Nauruan Tribal War that lasted for ten years (1878 – 1888) and reduced the Nauru population from 1,400 to 900 people.

The war ended when the Germans arrived and incorporated Nauru into the Marshall Island Protectorate of Germany. The war established rulers and kings of Nauru brought significant changes.

A prospector named Albert Ellis discovered that Nauru was rich in phosphate. In a 1906 agreement with Germany, the Pacific Phosphate Company began exploiting the island. In 1914, Australian troops captured Nauru in 1914. Since then, the island has been under the governance of countries such as Australia, New Zealand, and United Kingdom.

The island has also been involved in the historical World War 2. When the war ended, The United Nations entrusted Nauru to New Zealand, United Kingdom and Australia. In 1966, Nauru became a self governing entity. In 1968, it has achieved its independence under the leadership of Hammer DeRoburt, the country’s founding president.

You can learn the rest of Nauru’s history through having a visit to the island. For sure, you will know more than what the books can tell. Aside from it, you can enjoy its natural beauty that was almost destroyed by mining. And if you are staying in the island, look no further because The Menen Hotel Nauru will give one the most wonderful vacations of your life.

Looking for Nauru Hotels or Nauru Accommodation? Contact the menenhotelnauru.com today.

Once again, Honda World Motocross will face their last competitive match before the MX1 World Championship starts in Sevlievo, Bulgaria on April 9 to 10. After racing in the last round of the Italian Championship, Evgeny Bobryshev and Rui Goncalves are about to build a momentum that will surely carry over to the beginning of their campaign for the 2011 World Championship.

Evgeny Borbryshev is familiar with the new Honda 450R from his experience in 2010 when he participated for the CAS Honda team. He exhibited his impressive form from pre-season to last season preparations and scored a great win in Faenza. As Rui Goncalves joined the Honda World Motocross team, it represented his return to the manufacturer he raced for during the early years of his career. This season will be his first time riding 450cc machines for the MX1 championship campaign.

“It feels good to be back with Honda, and it actually seems like I am on my way home. After competing for several championship races and succeeding as a member of Honda Portugal, I developed a good relationship with them so it almost feels like I never even left the team,” Rui says. He also mentioned that Evgeny is great to work with and believes that they can help each other ride better on the dirt bike tracks.

After changing from the 350R to the 450R, Rui also shared a few insights on how he has adapted to the big change. Although he has already raced with a 450R bike before, he never used it for a full championship and he admits that the last Honda trail bike he rode was not even a 4-stroke engine. But its increased torque, improved power delivery, and linear power curve makes it easier to ride smoothly and also to punch out of corners so he believes that it will positively affect his performance.

Now that Rui Goncalves has confirmed his return to the Honda team, spectators expect to experience plenty of action and excitement in the upcoming Motocross World Championship.

Until the late 20th century, the graphic-design medium was based on hand-craft processes: layouts being made by hand in order to bring into being an idea; type was specified and ordered from a typesetter; and type proofs and photostats of images were assembled in position on heavy paper or card for photo reproduction and platemaking. During the 1980s and early ’90s, however, rapid changes in digital computer hardware and software radically changed graphic design.

Software for Apple’s 1984 Macintosh pc, such as the MacPaint program created by computer programmer Bill Atkinson and graphic designer Susan Kare, had a majorly revolutionary human interface. Tool icons controlled by a mouse or graphics tablet enabled designers and artists to use computer graphics in an intuitive manner. The Postscript™ page-description language from Adobe Systems, Inc., allowed for pages of type and images to be placed onto graphic designs on screen. By the mid-1990s, the development of design from drafting-table action to an on-screen computer action was fundamentally complete.

Personal computers allowed typesetting tools to be placed into the homes of individual designers, and therefore a period of experimentation occurred in the design of new and unusual typefaces and page layouts. Type and graphics were layered, fragmented, and dismembered; type columns were overlapped and run at very long or short line lengths, and the sizes, weights, and fonts were often changed within single headlines, columns, and words. Much of this type of research occurred in design education at art schools and universities. American designer David Carson, art director of Beach Culture magazine in 1989-91, Surfer in 1991-92, and Ray Gun magazine in 1992-96, caught the imagination of a youthful audience by taking this kind of experimental approach into graphic design.

Rapid growth in onscreen software also enabled designers to make elements transparent; to stretch, scale, and bend elements; to layer type and graphics in space; and to amalgamate imagery into complex montages. For example, in a United States postage stamp from 1998, designers Ethel Kessler and Greg Berger digitally montaged John Singer Sargent’s portrait of Frederick Law Olmsted with an image of New York’s Central Park, a site plan, and botanical art to commemorate the landscape architect. Placed together, these images create a rich expression of Olmsted’s life and work.

The digital change in graphic design was shortly followed by public access to the internet. A completely new operation of graphic design activity blossomed in the mid-1990s when Internet business became a growing sector of the world-wide economy, causing organizations and businesses to quickly establish websites. Designing a web-site involves layout of screens of information rather than of physical pages, but approaches to the use of type, images, and colour are similar to those used for print. Web design, however, requires a host of new considerations, including designing for navigation through the site and for using hypertext links to jump to additional information. An example of strong Web design is the Herman Miller for the Home Web site, designed by BBK Studio in 1998. These designers developed a purposeful visual identity, effective navigation, and informational clarity. Attributes that added to the effectiveness of this website included a consistent colour palette, an informative use of pictures of products, and a scrolling imagery of products.

Because of the global appeal and reach of the internet, the graphic-design sector is becoming increasingly global in scope. Moreover, the integration of motion graphics, animation, video feeds, and music into web-site design has brought about the merging of traditional print and broadcast media. As kinetic media expands from motion pictures and basic television to scores of cable-television channels, video games, and animated Web sites, motion graphics are becoming an increasingly important area of graphic design.

In the 21st century, graphic design is everywhere; it is the main component of the complex print and electronic information systems. It permeates contemporary society, delivering information, product identification, entertainment, and persuasive messages. The ongoing advance of technology has changed dramatically the way graphic design is created and distributed to a mass market. However, the basic role of the graphic designer, giving expressive form and clarity of content to communicate messages, remains the same.

Looking for art supplies? Australia is the lucky country when it comes to canvas art supplies and if you are looking for a painting easel, make sure you consider Discount Art Warehouse.

Marketing a law firm is primarily based on promoting the lawyer as the product, so a biography is a necessary element to selling your services. This article provides five ideas to make sure you get your bio right!

Writing a biography, to market a lawyer on web-sites or in printed material is often given very little consideration and usually done in little time. Worse still are those that the lawyer has not been involved in writing and some poor soul has had to scrape together from a resume.

If this is true of your firm or your bio then you have a very real flaw in your marketing strategy. You need to be aware that marketing for lawyers, especially those in repeat business areas of law, is based around the principle that the lawyer is the product. This is why the employees page of a law firm web-site is generally the most popular page after the home or landing page. If you charge an hourly rate for your time, you are the ‘product’, and your prospective clients want to thoroughly know what they are buying!

It’s true that some firms base their marketing on a general sales pitch, or branding in one area of law, but for most law firms the success of a marketing strategy will come down to whether the client believes they will receive good value when they buy the services of the lawyer that is doing the work. So, hopefully having convinced you of the importance of a strong biography, here are 5 ideas for putting one together:

Quick Tips for designing a compelling Law Firm Biography

Provide all the important information
It’s perplexing how many law firm websites have bios of their team that neglect to include relevant information. And this doesn’t mean which law school you attended. Be sure you begin the bio with a full name, your position within the firm, the type of work you provide, and any other firm responsibilities. And remember, you’re not writing this for other lawyers to read.

As a lawyer I was very happy the day I was admitted to the Supreme Court in my state. But quite frankly, most clients don’t have any idea what this means. So remember to include information that could be relevant to your client, not just facts that will impress other lawyers. Certainly mention qualifications, positions on legal committees and the like, but unless it’s something you believe your clients will understand and consider important, leave it to the end of the bio. It may help to involve a third party. Have someone outside the legal industry read your biography and provide you with some feedback.

Your client is looking for a solution
As hard as it may be for your ego to accept, clients are not fascinated in you as individual. They are looking for someone they think can best solve their problem or most successfully undertake their project. So give them information that will convince them you’re the perfect person for the job. In printed documents you should aim to include examples of how you’ve helped people, but online bios often need to be concise. So try to use phrases such as: “More than ten years experience in”, “Recognised within the X business community for assisting with”, “A certified specialist in the area of”, or “Successfully negotiated more than 200 rural property contracts”.

Connect with the real world, not just the legal world
If your firm or practice provides services that are based in a particular city or region you can advance your marketing efforts by demonstrating a connection to that community. Being recognised as a “local” by potential clients by demonstrating a connection with the region’s major industry eg. ” from a family with a long involvement in the coal mining industry”, encourages a connection with the client.

Add a little personality
Don’t hesitate to inject some personality to your bio. And this doesn’t have to be the usual “Married with 2.5 children”. Include personal information if it helps with point number 4 above, but more than that, you should consider how you practice and the type of “client experience” you provide. Are you a ” fiercely determined approach”, a “collaborative practitioner focussed on keeping costs down” or a “down to earth, with a knack for easing clients concerns”. Finding a genuine point of difference in how you work communicates that you are a real person with a real personality” and not the same as the myriad of other lawyers out there busily marketing themselves.

John Gray is a practising lawyer and the Senior Marketer at John Gray Marketing, an Australian specialist law firm and legal marketing consultancy. If you are interested in law firm marketing, legal marketing and marketing for lawyers, contact John Gray today.